PICA Trade

  1. What year did your company get started? We started in 1980.
  2. What kinds of products/produce do you sell/grow/distribute?  Organic Raisins, Orange Blossom Honey
  3. Who is your target audience? We market to farmers and supermarket chains.
  4. Are you part of a family owned business? Yes, I run the business.
  5. What changes have you made in your business to stay up to date with current trends? We have transitioned from conventional to organic farming and developed a marketing platform in which products can be bought and sold. 
  6. Are you concerned with the water issues that we face in the Central Valley? What are your specific concerns?   Yes, I am concerned.
  7. How long have you been a Madera County Farm Bureau member? Since October 2018.

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